Your Thematic Partner

Amundi: Your Thematic Partner

Marketing Communication

Who would have imagined 20 years ago that today a smartphone can be personalized using facial recognition? Or the city air can be improved by CO2 vacuum cleaners? There are many developments that will fundamentally change our world.

At Amundi, we have been developing innovative thematic solutions for more than a decade, and we believe four particular megatrends are not only shaping the future, they are also providing investment opportunities. These megatrends are Environmental challenges, Demographic and social challenges, Technological Revolutions and Economic shifts. We believe they will inform the way the world develops and, together, bring about seismic shifts in societies, ecologies, technologies and economies.


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Megatrends determine our future

Explore Trendsformative

So what are Megatrends? Megatrends are big, far-reaching changes that have enormous social, ecological, technological and economic effects. They allow conclusions to be drawn about the areas, sectors and regions in which economic value creation will take place in the future. Recognizing the potential of megatrends and investing in future-oriented companies and business areas today may give investors the opportunity to align their portfolio with long-term growth.

Demographic and social change, technological revolutions, shifts in the global balance of power or ecological challenges - four megatrends that will have a major impact on our future. At the same time, these megatrends seek to offer sustainable growth opportunities from which you as an investor can benefit.

Watch: What are Megatrends?

Megatrend 1: Demographic & Social Challenges

Metropolises are growing more and more and our society is getting older and older. In 2050, it is believed 68% of the world's population will live in metropolitan areas - in India alone that will be around 416 million more people.3 At the same time, 2.1 billion people worldwide will be over 65 years old, 130 times more than in 2015.4

Companies in the following sectors, for example, could benefit from this growth trend:
  • Infrastructure developments
  • Medical equipment and services
  • Age-appropriate mobility


Discover more about the Demographic & Social Challenges Megatrend:    
Infrastructure Challenges

3 - 4 minute read

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From farm to fork
Food for Generations

Video: From farm to forks

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Megatrend 2: Environmental Challenges

Populations and cities are growing - a major task with regard to the environment. In 2030, 50%3 more energy will be required in the world, while by 2025 1.8 billion3 people will be living in regions with acute water scarcity. The challenges are diverse and open up opportunities for companies that are developing solutions today for the ecological problems of tomorrow. 6

For example, companies benefit from this in the following areas:
  • Renewable energy
  • Water supply and technology
  • Sustainable agriculture

Learn more about Environmental Challenges

Discover more about the Demographic and Social Challenges Megatrend:   
Acting now for the Climate's Future

3 - 4 minute read

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Renewable energy: power to conserve the earth

3 - 4 minute read

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Climate Action
Climate Action

Nobody can turn back time. But everyone can shape the future. Question consumer decisions, reduce your own CO2 footprint or invest sustainably.

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Climate Action
Climate Action

Nobody can turn back time. But everyone can shape the future. Question consumer decisions, reduce your own CO2 footprint or invest sustainably.

Watch now

Megatrend 3: Technological Revolution

We are in the middle of a rapid technical change. Two examples - in 2030, 15% of all newly sold cars in the world will drive autonomously1. And already today 100 million consumers are shopping using augmented reality2.  This requires huge amounts of data to be processed in real time and networked with one another using intelligent systems.

This may create opportunities for companies in the following areas, for example:
  • Processing of large amounts of data (big data)
  • Artificial Intelligence (AI)
  • Electric vehicles and autonomous driving

Megatrend 4: Economic Shifts

India, the largest democracy in the world, could replace the USA as the second largest economy by 2050.5 In general, the strong population growth and a new middle class in the emerging countries could become the economic engine.

In 2050, half of global gross domestic product (GDP) could be generated in the seven largest emerging countries - and only 9% in Europe4 . Including:
  • India
  • China
  • Brazil and Mexico


1 McKinsey & Company, Automotive Revolution - Perspectives towards 2030, 2016
2 Gartner's Top 10 Strategic Predictions for 2017
3 United Nations, World Population Prospects, 2017 revisions
4 PWC, The World in 2050
5 National Intelligence Council, Global Trends 2030: Alternative Worlds
6 National Intelligence Council

Views and opinions are as of February 2022 and are subject to change.

Unless otherwise stated, all information contained in this document is from Amundi Asset Management S.A.S. and is as of February 2022. Diversification does not guarantee a profit or protect against a loss. The views expressed regarding market and economic trends are those of the author and not necessarily Amundi Asset Management S.A.S. and are subject to change at any time based on market and other conditions, and there can be no assurance that countries, markets or sectors will perform as expected. These views should not be relied upon as investment advice, a security recommendation, or as an indication of trading for any Amundi product. This material does not constitute an offer or solicitation to buy or sell any security, fund units or services. Investment involves risks, including market, political, liquidity and currency risks. Past performance is not a guarantee or indicative of future results. Date of first use: March 2022. Doc ID#2010730

The information provided herein does not constitute investment advice or financial analysis. Full information on the product range can be found in the proposed sale or key investor information documents, supplemented by the latest audited annual report and the corresponding semi-annual report, if the latter is more recent than the annual report. These documents constitute the only binding basis for a purchase. They can be obtained in Switzerland free of charge from CACEIS (Switzerland) SA, 35, route de Signy, CH-1260 Nyon, Switzerland, representative in Switzerland, or on The payment service in Switzerland is CACEIS Bank, Paris, Nyon / Switzerland branch, 35, route de Signy, CH-1260 Nyon, Switzerland. This announcement does not constitute an offer to buy or sell in countries where such an offer would not be legal. Amundi Switzerland is an Amundi Group company. Amundi Asset Management is a simplified management company under French law (“Société par Actions Simplifiée”) SAS with capital of €1,086,262,605 - Portfolio Management Company approved by the AMF under number GP 04000036, 90 boulevard Pasteur - 75015 Paris.